enables an organization to respond to the customers' attitude and behavior so that optimized multi-channel customer enagement program can be delivered
DATA COLLECTION METHODS
To accomplish your project objectives, we would like to offer the data collection methods as follows:
FACE TO FACE INTERVIEW: The most popular form of survey data collection. It is to minimize non-response and maximize the quality of the data collected.
ONLINE SURVEY: A data collection method that provides automation, real-time access, less time, and low cost.
COMPUTER ASSISTED PERSONAL INTERVIEW (CAPI): It is used to conduct a business-to-business research at trade shows or conventions.
IN-DEPTH INTERVIEW: It is designed to reveal the underlying motives of the interviewee’s perception, attitude and behavior.
FOCUS GROUP: It helps you to know more about customer’s opinion & need, via a new program or service, and it can help you to know more about depth of opinion in existing program or service as well.